Technical SEO

The future of organic search is technical. RankBrain aims to prioritize qualitative factors over links. Intentional link building of any kind is now a stated departure from “white hat SEO” in Google’s eyes. With initiatives like AMP, we’ve seen the weight of traditional on-site SEO factors, like “in-the-know” HTML tricks, shrink, and the importance of technical knowledge (WebPerf, semantic search, crawl optimization) grow.